BBA
Bachelor of Business Administration (BBA)
Course Duration :- 3 Years
Overview
The Department of BBA was established to provide high-quality management education to a wide cross-section of students across the world. The department has a reputation for innovative program design, up-to-date curriculum, quality courseware, personalized instruction, and strong industry interface. In a short period, BBA has grown impressively and achieved widespread recognition from both industry and academic circles.
At Oxbridge Business School (OBS), the Bachelor of Business Administration (BBA) program stands as a gateway to a holistic understanding of business principles. Through a comprehensive curriculum, students delve into core business disciplines, gaining a strategic understanding of subjects like marketing, management, finance, entrepreneurship, and more.
Led by a faculty of seasoned professionals and industry experts, the program emphasizes blending theoretical knowledge with practical insights. From insightful seminars on cutting-edge management practices to dynamic management fests, the curriculum extends well beyond traditional classroom learning.
To further enhance student capability and meet the demands of a rapidly evolving business world, OBS offers a selection of industry-aligned specializations within the BBA program:
Data Analytics – focusing on business data interpretation, statistical tools, predictive modeling, and decision-making using analytical platforms.
Finance – covering financial management, investment strategies, capital markets, risk analysis, and corporate finance.
Marketing – emphasizing branding, digital marketing, consumer psychology, market research, and integrated marketing communications.
International Business – providing insights into global trade practices, cross-border business strategies, export-import operations, and international market dynamics.
At OBS, we fulfill our commitment to a comprehensive and career-ready education by offering additional certification courses within our BBA program. These specialized courses empower students with practical skills, equipping them for a well-rounded education tailored to the modern global business environment.
Specializations Offered
- Data Analytics
- Finance
- Marketing
- Human Resource
- International Business
Course Objectives
- The programme is designed to provide knowledge and skills, both functional and integrative, in the field of business with emphasis on leadership, entrepreneurship and ethics. In order to incorporate the mission of the institute the department focuses on developing an entrepreneurial society with professional orientation and global outlook deep-rooted in social sensitivity.
- The main objective of the BBA programme is to motivate young students to take up challenges in lower level and middle level executives positions in business and industries. We can envisage equipping them with decision making skills, analytical skills, entrepreneual skill and so on.
Eligibility
Students who have completed pre university course (10+2) in any stream are eligible to seek admission to BBA courseCurriculum
| I SEMESTER | |
|---|---|
| Paper Code | Title of the Course |
| Lang.1.1 | Language – I |
| Lang.1.2 | Language – II |
| BBA 1.1 | Management Innovation |
| BBA 1.2 | Fundamentals of Accountancy |
| BBA 1.3 | Marketing Management |
| BBA 1.4 | Digital Fluency / Spreadsheet for Business |
| BBA 1.5 | Business Organization / Office Organization and Management / Tourism and Travel Management / Event Management |
| Physical Education - Yoga | |
| Health and Wellness | |
| II SEMESTER | |
|---|---|
| Paper Code | Title of the Course |
| Lang. 2.1 | Language – I |
| Lang. 2.2 | Language – II |
| BBA 2.1 | Financial Accounting and Reporting |
| BBA 2.2 | Human Resource Management |
| BBA 2.3 | Business Environment |
| BBA 2.4 | Retail Management/ Management of Non Government Organizations |
| BBA 2.5.1 | A) Digital Fluency / Spreadsheet for Business. or B) Environmental Studies. |
| BBA 2.5.2 | Sports |
| BBA 2.5.3 | NCC/NSS/R&R (S&G)/Cultural |
| III SEMESTER | |
|---|---|
| Paper Code | Title of the Course |
| Lang. 3.1 | Language – I |
| Lang. 3.2 | Language – II |
| BBA 3.1 | Elements of Cost Accounting |
| BBA 3.2 | Organisational Behaviour |
| BBA 3.3 | Business Statistics |
| BBA 3.4 | Artificial Intelligence |
| BBA 3.5 | Sports |
| BBA 3.5 | NCC/NSS/others (if any) |
| BBA 3.6.1 BBA 3.6.2 |
Rural Marketing OR Social Media Marketing |
| VI SEMESTER | |
|---|---|
| Paper Code | Title of the Course |
| Lang.1.1 | Language – I |
| Lang.1.2 | Language – II |
| BBA.4.1 | Management Accounting |
| BBA.4.2.1 BBA.4.2.2 |
Business Analytics OR Indian Financial System |
| BBA.4.3 | Financial Management |
| BBA.4.4 | Constitution of India |
| BBA.4.5 | Sports |
| BBA.4.6 | NCC/NSS/others (if any) |
| BBA.4.7.1 BBA.4.7.2 |
Business Leadership Skills OR Personal Wealth Management |
Career Prospects
The diverse skill set gained during the BBA program opens doors to a broad range of career opportunities.
Some common career paths include;
* Management Roles
* Entrepreneurship
* Finance and Banking
* Marketing and sales
* Human Resources
* Consulting
* Supply Chain Management Relations
